For the storytellers
of tomorrow.

Screen-free audio stories, made for their age and the moment you're in.

Age

Language

You choose who reads the story to your child.

How it works

Moment · Animals

The screen slips into the in-between moments. ululu gives them back to stories.

Bedtime, meals, car rides, getting ready: the moments when a screen becomes the easy answer. ululu is the calm, screen-free one.

Set it up once. We take care of the rest.

Create your child's profile once. After that, every story is chosen for their age and the moment you're in.

  1. 1 · Pick the moment

    It's almost bedtime.

    Their age is already set in their profile. You pick the moment, and ululu brings forward the stories made for it.

  2. 2 · Choose the storyteller

    The storyteller you chose begins the story.

    You choose who reads the story to your child, and you can switch any time.

  3. 3 · Made for where they are

    “Why is the moon following us?”

    Every story is made for their age stage and the moment you pick.

  4. 4 · It ends gently

    The story ends, and the room goes quiet.

    When the story ends, ululu pauses. Nothing else starts, and there's nothing to watch.

  5. 5 · You decide what's next

    Another story? Only if you want one.

    When a story ends, ululu pauses by default. Turn on “Continue to the next story” if you want the next queued story to start automatically.

30+ moments
from bath time to big questions as they grow.

Tap one to hear it.

Stories that changes and grows with them

  1. 6–18 months

    First sounds

    Voice, rhythm and repetition. Something warm and familiar to hear.

  2. 18 months–3 years

    Familiar sounds

    Soft voices, small words, and the same one again: comfort through the shape of the day.

  3. 3–5 years

    Story and imagination

    Dinosaurs, sharing, and why the moon is following us. Pretend play and language that stretches.

  4. 5–8 years

    Question and discover

    Whales, rockets and harder questions, plus first thoughtful steps with machines and the internet.

  5. 9–12 years

    Think and choose

    Focus, friendship and confidence, and learning who, and what, deserves trust.

Safe by design, not by settings.

Children only

Everything on ululu is made for children.

No ads

No one is selling your child's attention.

Nothing to watch

No feeds, no videos, no autoplay.

Pauses when the story ends

Nothing else starts until you choose it.

Reviewed before it's published

Nothing is being invented while your child listens.

Your data is never sold

We never sell it or use it for advertising.

  • Anyone at home can press play
  • Works on the phone you have

Every moment has a story. We'll play the right one.

Create your child's profile once, and the right stories are ready for the moments of their day.

No new device. No ads. Nothing to watch.

Create their profile

At ululu, we create more opportunities for children to listen, imagine, notice, wonder and express themselves.

More to notice. More to imagine.
More to experience. More to tell.

“I'm a mom to a 3-year-old, and I built ululu because I wanted screen-free stories to fit naturally into real family life — stories made for children, simple for parents to use, and easy to share with grandparents, nannies and everyone who cares for them.”
Neelam Tiwari KarwaFounder, Next Decade Labs

Questions, answered.

Does my child need to look at a screen?

No. Your child only listens. You choose the story, press play, and there's nothing to watch.

What ages is ululu for?

ululu has five stages from 6 months to 12 years.

Who reads the stories?

You choose the storyteller. Stories are narrated in English and Hindi, every story is recorded and reviewed before it's published, and you can switch storyteller any time.

Can grandparents and our nanny use it?

Yes. Once you've set it up, anyone at home can play the right story for the moment with one press.

Are the stories made up by AI while my child listens?

No. Stories are prepared and reviewed before they're published. Nothing is being invented while your child listens.

Do I need to buy a device?

No. ululu works on a phone you already have.

ululu — for the storytellers of tomorrow.