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Terms of use

Last updated: 2 October 2026

These terms apply to the ululu website and app — the audio stories, the accounts that play them, and everything else we provide through them. By creating an account you agree to them.

Who these terms are for

ululu is for families. An account is created and held by a parent or guardian, who is responsible for the account and for how the children on it use it. One account can hold up to two child profiles.

Your account

You sign up with a mobile number and a password you choose. Keep both safe and do not share them — anyone who has them can play stories on your account. You can delete a child profile, or your whole account, from the app at any time.

Access and payment

ululu is paid for and shows no advertising. Access is bought as a Weekly period (₹99) or a Yearly period (₹3,999), charged for the period you choose, and stories play only while your account has live access. Where you hold a voucher code it is single-use and applies to the plan it was issued for.

How ululu works for your child

You set each child's age and, if you wish, the name or nickname you would like them heard by. ululu uses that to greet the child and to offer stories for the moment you pick — bedtime, mealtime, playtime, focus and the rest. You stay in control of the profile, the language and the storyteller.

Your child's privacy

ululu runs without advertising trackers and collects as little as it can. What we collect and why is set out in our privacy policy.

Acceptable use

Use ululu for the children on your account. Do not share your account with others, and do not use ululu to upload, transmit or encourage anything harmful or unlawful.

Intellectual property

ululu's content and the way the service is built belong to ululu. That includes the original stories and scripts, the illustrations and artwork, the audio recordings and the sound design behind them, the written copy you read in the app and on this site, ululu's branding and visual compositions, and the software and interfaces that bring them together. It also covers the specific selection and arrangement of ululu's Moment taxonomy, the mapping of stories to Moments, and the implementation of the personalised experiences and greeting sequences, to the extent protected by applicable law.

Using ululu gives you a personal, non-commercial right to listen with the children on your account. It gives you no other right in ululu's content or technology.

You may not:

  • reproduce, redistribute, adapt or translate any part of the service;
  • scrape or systematically extract content or data from it;
  • reverse engineer any part of it, or use it for commercial exploitation;
  • use ululu's stories, artwork, audio or datasets to train, fine-tune, evaluate or develop artificial intelligence or machine-learning systems, without ululu's prior written permission.

Nothing in these terms means ululu claims exclusive ownership of general ideas, concepts or methods that are not protectable by law.

Changes to these terms

These terms may be updated from time to time. The date at the top of this page shows when they last changed.
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